What Is Augmented Reality and Why is it a Must Do for Publishers?
Original story at • 3 mentions • 4 months ago
Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not coined until the 90s by Tom Caudell and David Missel.Augmented reality can be used for a myriad of functions including marketing, advertising, magazines, architecture, gaming, and GPS systems. The technology is considered well established because it has been around for twenty seven years, but it is just now being used to it’s full potential.