What Is Augmented Reality and Why is it a Must Do for Publishers?
Original story at • 3 mentions • 10 months ago
Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience. According to Layar, Augmented Reality was originally invented by Ivan Sutherland in 1968, but the term was not coined until the 90s by Tom Caudell and David Missel.Augmented reality can be used for a myriad of functions including marketing, advertising, magazines, architecture, gaming, and GPS systems. The technology is considered well established because it has been around for twenty seven years, but it is just now being used to it’s full potential.Currently there are many iphone and droid apps that allow users to overlay the view from their camera with information about the surrounding area. Augmented reality is not just some niche trendy idea, but rather a huge marketing industry whichtech analyst firm Juniper Research estimates that AR apps will generate close to$300 million in global revenue next year (Mashable) In 2009 National Geographic Magazine used the idea of augmented reality to combine apps that use GPS locations and photographs to tell information about the user’s location such as constellations, restaurant reviews,and updated local crime information.